Aina Elisabeth, known as The Bel Canto Coach, was trained in the old school Bel Canto technique, with daily singing lessons for many years with the award winning Italian soprano Aida Meneghelli, who had the same singing teacher as Maria Callas (Elvira De Hidalgo). Aina Elisabeth has experience herself from being a performing coloratura soprano, and she has extensive experience as a vocal coach. She has been the only vocal coach for The CIC. In 2021 she created her popular Bel Canto course and in 2023 she founded The Bel Canto Singer Society, where singers from all over the world are learning the Bel Canto Technique thru a monthly or annual membership.

The Commander In Chief has long been hailed as one of the best guitar players in the world, as seen in Metal Hammer "1 of 10 Modern Guitar Gods," and countless other publications. Recently she was credited with putting "a completely new spin on classical-inspired guitar music" by world-leading magazine Guitar World. In 2022 she run a Guitar Mentorship Programme with great success and in 2023 she launched her Guitar Club where guitar players from all over the world participate in monthly challenges.

As a team they've been on the forefront of the digital revolution from the very beginning, adjusting to: algorithm changes, platform collapses, new social media sites, email marketing , and the constantly evolving digital marketplace.  

With 3 albums, in 3 different genres, charting on 3 different music platforms, in 26 countries, they've demonstrated that anything is possible without a record label. In 2020 they increased their income with almost 400%, while the established music industry fell into a crisis.